Brief
Your goals, audience and ideas.
A considered creative process, with clear decisions along the way.
Start with your audience, purpose, key message and intended channels. Gather reference material and confirm which assets you can supply and have permission to use.
Explore the visual world and narrative. Agree the storyboard, tone and key moments before production moves further.
Build the sequence, balance the pace and review the edit against the brief. Review rounds and revision boundaries are agreed in the project proposal.
Check the agreed deliverables, file formats and aspect ratios. Rights, source files, captions and any ongoing support are defined in the project scope.